A NEW VISION FOR THE AMERICAN MOTORCYCLIST ASSOCIATION

PICKERINGTON, Ohio (September 14, 2007) – The American Motorcyclist

Association (AMA) has announced that it is embarking on an ambitious new

plan to fundamentally change the way it conducts business. Specifically,

the AMA is getting out of the racing series promotions business and will

begin seeking series promoters for each of its professional and amateur

racing disciplines.

In making the announcement, AMA President/CEO Rob Dingman, said the

organization must ultimately define the distinction between the

traditional roles of a sanctioning organization and that of a series

promoter. “It is clear to the senior management of the AMA that we must

change the way we handle the business of racing,” said Dingman.

“Unfortunately the AMA’s role has become blurred and this lack of

clarity has led to an erosion of confidence in the organization. The

primary objectives of this new initiative are to improve AMA

Championship Racing overall and realign the company so it can be

successful in its historic mission of serving the needs of motorcyclists

by pursuing, promoting and protecting the future of motorcycling.”

Dingman made the announcement this week at a staff gathering near

company headquarters in Pickerington, Ohio. The announcement also

appeared in Cycle News Magazine. Text of the new vision as well as a

list of Q&As can be found at www.amaproracing.com/newvision.asp

<http://www.amaproracing.com/newvision.asp> .

Dingman stated that the organization lacks the resources and

infrastructure to effectively promote each of its series as well as

govern the sport.

“We are not getting out of motorcycle racing,” noted Dingman. “We are

redefining our role so we can focus exclusively on race sanctioning as

opposed to race promotion. We will partner with companies that can

effectively manage racing from the commercial perspective. We will

sanction racing events and provide operational staff where it is

required.”

The AMA’s new business model is the result of a top-down organizational

analysis. “We took an honest look at ourselves and were able to identify

those things that we are successful at as well as those that are

lacking,” added Dingman. “This change will enable us to focus on the

tasks that are more suited to our structure, abilities and resources.”

The AMA has already begun searching for series partners for all

disciplines except AMA Supercross.

About AMA Racing

AMA Racing is the competition arm of the American Motorcyclist

Association and is the leading sanctioning body for motorcycle sport in

the United States. Its professional properties include the Amp’d Mobile

AMA Supercross Series, the AMA Toyota Motocross Championship presented

by FMF, the AMA Superbike Championship presented by Parts Unlimited, the

AMA Ford Quality Checked Flat Track Championship, the AMA Supermoto

Championship and the AMA Pro ATV Championship. In amateur and pro-am

competition, AMA Racing sanctions over 4000 events in 24 different

disciplines and supports over 110 thousand active members. For more

information about professional racing, visit www.amaproracing.com

<http://www.amaproracing.com> . Accredited media outlets can also access

an on line Press Room at www.amaproracing.com/pressroom. For amateur

racing information visit www.amadirectlink.com/amrace/amasports.asp

<http://www.amadirectlink.com/amrace/amasports.asp> .

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